In the Web3 space, blockchains and dApps constantly seek innovative ways to engage and reward their customers. Traditional airdrops, often plagued by inefficiencies and limited flexibility, are being reimagined through the lens of points programs. In this article, we’ll explore how Web3 points systems and white-label solutions are transforming customer loyalty, with a special focus on the ground breaking BLAST Blockchain Points Campaign.

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The Evolution of Airdrops

Airdrops have been the standard for token distribution in the recent years. However, traditional retroactive airdrops often suffer from fragmentation, limited interoperability, and a lack of long term engament. Therefore, users abandon the project right after the program and sell the token, resulting in price and volume drops.

There is a solution.

Projects can now take advantage of points systems, the next generation of airdrop strategy, built to reward only loyal usets. Points are distributed only to users that participate in the project by compliting on chain and social media actions.

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What are Web3 Points Programs?

Web3 points programs leverage blockchain technology to create decentralized, transparent, and interoperable loyalty systems. Unlike traditional programs, Web3 points programs offer several key advantages:

• Transparency and Trust: Blockchain’s immutable ledger ensures that all transactions are transparent and tamper-proof, building trust between businesses and customers.
• Interoperability: Points earned through Web3 programs can be turned into ERC-20 tokens and used across different platforms and ecosystems, providing greater flexibility for consumers.
• Better airdrop: only engaged and loyal users will be eligible to receive tokens and only the community is rewarded.

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White-Label Solutions: Customization and Flexibility

White-label solutions are pre-built, customizable platforms that allow businesses to implement Web3 points programs without developing the technology from scratch. These solutions offer several benefits:

• Speed to Market: Businesses can quickly launch their loyalty programs using existing frameworks, reducing time and development costs.
• Customization: White-label solutions can be tailored to fit a brand’s unique identity and customer needs, ensuring a seamless integration with existing systems. This include tasks, tailored referral systems and sybil protection mechanisms.
• Scalability: As businesses grow, white-label solutions can easily scale to accommodate increasing user bases and transaction volumes.
• Virality: Blast style points system takes advantage of referrals (with multiple tiers) and social media actions on Twitter, Discord and Telegram.

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The BLAST Blockchain Points Campaign: A successful airdrop example

One of the most exciting implementations of Web3 points programs is the BLAST Blockchain Points Campaign. BLAST has successfully integrated a points program, achieving incredible numbers.

Blast Points: How It Works
Participants in the Blast Points airdrop earn points by bridging assets to the Blast platform and inviting new members. These points serve as a measure of their contributions to the platform and determine the amount of BLAST tokens they receive in the airdrop.

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How Blast Points Work

Introduction:

• Blast is a Layer 2 platform on Ethereum, offering 4% returns on ETH and 5% on stablecoins.
• The platform uses auto-rebasing and taps into Ethereum Layer 1 staking rewards for additional income.

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Airdrop Points and Blast Gold:

• Users can earn airdrop points by signing up with an invite code, bridging ETH, and inviting friends.
• Engaging with dApps on Blast will earn users Blast Gold.
• Both airdrop points and Blast Gold are convertible to BLAST tokens.

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Accumulating Points:

• Half of the Blast Airdrop is for Blast Points.
• Points are automatically accumulated with each block, based on your ETH/WETH/USDB balance.
• Real-time Point accrual can be tracked on the Blast.io Airdrop dashboard.

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Multipliers:

• Multipliers increase both your Points balance and earnings rate.
• For example, 100 Points with an hourly earning rate of 20 Points would double to 200 Points and 40 Points/hour with a 2x Multiplier.
• Multipliers are released gradually, with release dates available on the Blast.io Airdrop page.
• A total of 12 Multipliers will be available before the Points redemption in May.
• Multipliers can be acquired by engaging with specific highlighted dApps.
• Using dApps earns the associated Multiplier.

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Key Features of the BLAST Campaign

• Decentralized Points System: BLAST uses a decentralized points system where customers earn and store points on the blockchain, ensuring transparency and security.
• Gamification: The campaign incorporates gamified elements, encouraging users to participate in various activities and dapps to earn points, increasing engagement and loyalty.
• Virality: Thanks to social media activity and strategic partnerships, the Blast Airdrop was on everyone’s lips.
• Community Building: By leveraging blockchain’s community-driven nature, BLAST fosters a sense of community among users, strengthening brand loyalty.

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The Future of Airdrops: points campaigns

As more businesses recognize the potential of Web3 points programs and white-label solutions, the future of loyalty programs looks promising. These technologies not only address the limitations of traditional airdrop systems but also open up new avenues for innovation and customer engagement.

The BLAST Blockchain Points Campaign serves as a compelling case study, demonstrating the tangible benefits of adopting Web3 technologies in loyalty programs. As we move forward, we can expect to see more companies leveraging these advancements to create more dynamic, transparent, and engaging loyalty experiences for their customers.

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Outsource your points system with Tide Protocol

At Tide we offer and end-to-end web3 solutions to have your airdrop point system while-label on your website and with your brand assets.

At Tide Protocol , we developed innovative ways to incentivize off-chain and on-chain actions. We provide a stack of tools to quickly go live with next gen engagement campaigns.

• We can boost your Twitter, Discord and Telegram to reward engagement
• Any on-chain action can be verified by Tide no-code technology inclusing provide liquidity, bridging, hold NFTs, swaps etc.
• Points will be shown in the global leaderboard on your white label subdomain.
• Airdrop Tokens can be easily distributed based on points and on-chain actions.

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Are you interested?

👉 Contact us or book a free Demo here: https://bento.me/tideprotocol

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