We are very proud of the launch of a unique kind of campaign based on dynamic NFTs in partnership with Magpie protocol: Magpie Mafia!
How does it work?
It is very simple:
- Users collect a soulbound (non transferable NFT) token by doing twitter and on-chain actions on Magpie
- Users can cumulate points (saved on chain) and upgrade NFT images by doing trades
- Some attributes will be random, other will be dependent on user role
- Each week, new details of the campaign will be revealed
- Tokens will be distributed based on users points
Going forward, Magpie will integrate this badges as “user profile picture” on their website to offer a unique engagement experience.
What are the advantages with respect to a traditional quest?
- Better UX. After the first claim, users can grow their status by simply using the app. No need to swap between platforms
- Native experience. Users will see points and status directly in Magpie application
- Data driven. Using passport allows to differentiate between users based on volume and on-chain activity over time. Therefore, the entire on-chain activity of users is tracked and scored
The first role: the Ally
The campaign was launched this week and the new role introduced. Over time, new unlockable roles will be introduced, following a multi-step gamified experience for the users.
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